£18 per click Adwords Case Study

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On blogs, forums, and business events, I hear people complaining about the cost of pay per click marketing, which on the surface, is a valid complaint.

BUT, just because you’re paying a lot for a click doesn’t mean you can’t make money using pay per click marketing.

The truth is (that very few people ‘get’) is that the more competitive and expensive a market is on pay per click, the greater the chance there is of making a ton of money. Cheap keywords are cheap for a good reason.

One of my clients, Graham - owner of MyMoneyAdvisor.co.uk, had a massive problem.

• Cost per click was MEGA expensive in his market (as in £18 per click).
• Margins were tight.
• When people clicked, very few people took action (and not enough to break-even, let alone make money, from Adwords)

But within a few weeks of working together, we had it sussed.

• Cost per click was halved
• Cost per lead was reduced by around 75%.
• Profits were up in a big way.

Listen to Graham describing the Good, Bad and Ugly sides of marketing his business using pay per click: