Entrepreneurship

The 5 Deadly Marketing Sins of Small Businesses

April 10th, 2008 • georgelane • 2 comments • Related • Filed Under

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My Colleuage Doug McIsaac and fellow marketer Walt Goshert of TheMarketingCaddy.com discuss The 5 Deadly Marketing Sins of Small Businesses here.

These are:

  1. Not having a marketing mindset.
  2. Failure to fully leverage assets.
  3. Marketing to Everyone.
  4. Same and Lame.
  5. No Lead Generation Systems.

Bonus: Fear and Lack of Understanding of the Internet as a Marketing Tool.

This is essential information for any small business owner. So put the kettle on, grab a pen and paper and listen to this 60 minutes of pure marketing gold.

Make sure you let me know what you think of it!

For more marketing information specifically for small business, go to www.Online4Offline.com

To listen to the call click here >>

Speak to you soon,

George

Pearls of Wisdom from Seth Godin

January 21st, 2008 • georgelane • 1 comment • Related • Filed Under

If you don’t know who Seth Godin is, find out fast because his knowledge will make you a lot of money!

He’s different from most of the marketers I recommend because he’s not a “hands on” type of teacher, he’s more of a thought leader. You’ll know what I mean when you’ve watched the video ;-) Hope you enjoy it…

Richard Branson Video Interview

January 2nd, 2008 • georgelane • 0 comments • Related • Filed Under

Slightly off the topic of internet marketing and more on the subject of entrepreneurship… here’s an interesting interview with Richard Branson.

He discusses his family, his successes, failures and motivations.

If you haven’t read his autobiography this is an excellent summary of his life’s work.

If you get time, take a look at it below or view it on YouTube here.