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Incest, Advertising & A Long Phone Call

July 31st, 2008 • georgelane • 0 comments • Related • Filed Under

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The other day I was speaking on the phone with Mark Pocock — who’s a leading copywriter based in the UK…

As the phone line was crackling with the exchange of tips and ideas, Mark hit me out of the blue. He asked:

“Why do so many businesses advertise the WRONG way?”

Immediately, and on what I can only describe as a subconscious level, I responded:

“Business Incest!”

Find out exactly what Business Incest is, and whether you’re committing it.

Check out Mark’s Blog Post Here

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