Marketing Tools
Google Game Changer
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If you’re into pay per click marketing (or indeed search engine optimisation), the game has changed as of today.
To those of you who are new to pay per click / Adwords may see this change as insignificant, but please don’t under estimate this one.
You see Google has updated its keyword tool to show exactly how many searches were done on a keyword last month, and on average. This gives you a much, much clearer idea of whether a keyword is worth pursuing.
Seriously, don’t underestimate this small yet very powerful change.
Ed Dale has just produced a great passionate video about it. CHECK IT OUT HERE.
Blogged with the Flock Browser
Tags: keywordresearch tool, google adwords, keyword research
Great New Heatmap Analytics Tool
Here’s another great tool for you.. and best of all it’s freeeeeee!
It’s call ClickTale, and is a brand new way of analysing visitors to your website.
Rather than just dry analytical data, ClickTale give you “heat maps” (similar to those in eye tracking studies) to work out what visitors are doing on your website. You can even watch videos of what your visitors are doing.
It’s pretty amazing, but scary at the same time! Check it out here:
This kind of data, until now, would costs thousands to produce with in depth eyetracking studies. I stongly urge you to test this on your website - It’ll give you some great insights into visitor behaviour that could lead to a breakthrough in conversion rates.
Enjoy.
Very Cool Pay Per Click Tool
I’ve been playing with this for about a month now and it’s a great little (free) resource.
It takes the concept of keyword spying and takes it a step further - giving you a rough idea of what keywords are profitable in your market.
The guys who developed it have just made some really cool videos about how to use this very powerful tool…
Check it out here:
New Marketing Audio Seminar - Free Download
Remember I sent an email out a couple of weeks ago asking you for your
questions?
Well, the response has been fantastic - and if you did send in your
questions, thanks very much for your contribution.
I’ve just finished recording the audio and it’s now available to download here. (Right click and choose “save as”)
In the seminar I cover:
- How to make your business stand out from the competition,
- Viral and interactive elements on your website,
- Getting ranked highly on the natural search engine listings,
- How to approach joint venture partners and set up deals,
- How to position yourself if you’re in a service business,
- Top Google Adwords tips and a free tool,
- How to improve visitor conversions,
- How to find your customers needs and create good website content quickly,
- My opinion on internet marketing “get rich” schemes,
- How to find out if your new product or service has the makings of success with very little risk,
- How to set up an email marketing campaign, why the 80/20 principle is important when sending emails.
The file’s pretty big at about 66MB and runs at about 1hr 10mins.
It’s available as an mp3 so you can stick it on your Ipod or burn
it to disc.
You can download it here for free:
http://www.laneconsultancy.com/audio/1207audio.mp3
(Right click and choose “save as”)
Update: You can also stream the audio online if you don’t want to download it. Just click the play button below.
Let me know what you think by posting your comments here, on the blog.
And if you like it, please feel free to share this with your friends!
I hope you have a great Christmas and a prosperous New Year.
I’ve got some really cool stuff coming out in the new year that I
think you’ll love if you want to get more business using the
internet.
Thanks very much for taking an interest in my work, and I’ll speak
to you soon!
Cheers,
George
Spy On Your Competition and Discover Their Profitable Keywords
I’ve tried a few keyword spy tools and have been quite disappointed so far. They either give you silly results or they are fine if you live and market in America.
However, I’ve just signed up to Keyword Spy and so far I’m pretty impressed!
The best thing about this is that you can select where you want to “spy” quite accurately, rather than just assuming you’re in America. You can pick either UK, Australia, Ireland, Canada & South Africa, as well as a “Global” option.
It tells you exactly what keywords your competition are bidding on, and although it’s not totally accurate it does give you a damn good idea of what they’re up to!
You can also view their ads related to the keyword and find out how many other advertisers are bidding on a search term. I just spent about 4 hours on this thing last night - it’s fascinating.
I don’t think this replaces good keyword and market research, but if you are entering a new market or are in a competitive market, this’ll definitely give you an edge.
Here’s the link again:
Cheers,
George
Google Adwords Keyword Tool (Paid)
This is the tool that I use for mine and clients campaigns to generate extensive keyword lists and just generally reduce the labour of setting up an adwords campaign.
It’s by Howie Jacobson (The man who wrote Google Adwords for Dummies) and is not only highly recommended by me, but also the Google Adwords legend, Perry Marshall.
Don’t let the red fonts and yellow highlighter put you off, it’s actually a great tool if you can get past that!
I think you can take a trial for $3.95 (2 quid) if you scroll to the bottom of the sales page and click the
“Click here to start your 21-day trial of The AdTool.”
It’s just above the address at the bottom of the page.
Cheers,
George
Free Pay Per Click Visitor Value Calculator Tool
I’ve just created a simple tool that helps you work out your website visitor value. It’s nothing too complicated, but it does the trick.
Visitor value is really important when bidding on paid (pay per click) traffic as it helps you work out what you can afford to pay for a click and not lose money.
Check it out and let me know what you think in the comments section!
Cheers,
George
Hi George..
Enjoyed your interview very much. Very constructive.
I had my own adword project running a while back..I have lots of ...
Hey George,
That guy Doug's talking with sure knows his marketing stuff :o)
Interesting,the pingback post doesn't think lack of a marketing ...
Great video. Seth Godin is probably the most insightful marketer that any of us will ever get to learn from. ...