Offline Marketing

If you do pay per click marketing and take inquiries or sales over the phone, this could be a breakthrough tool:

Mongoose Metrics - Offline Phone Call Tracking

I haven’t tried the system yet, but according to their website, you can actually track exactly what web pages, ads, keywords, generate phone calls to your business. Awesome.

Unfortunately, this service doesn’t seem to be available in the UK yet. What a shame.

Before this service, it was very difficult to track exactly where a telephone call came from in an online marketing campaign… And even though you can ask prospects what they searched for in Google to find you, research has shown that most give you the wrong answer.

There was simply no easy answer to this problem (except may be “click to talk” buttons), until Mongoose.

Mongoose Metrics - Offline Phone Call Tracking

Check them out, and if you’re in the US, let me know what you think of the service!

Cheers for now,

George

PS: You may also want to check out this article about how to split testing a web page using a phone call as your goal. Very interesting stuff.

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Tags: offlinetesting, offline analytics,

A big mistake many people make on the internet is they get all excited and forget good marketing practice.

It’s easily done, I’ve done it myself. (I’ve been looking into some very cool “Web 2.0″ stuff that I’ll be revealing in a future blog post.) However like most things, if you don’t know the basics, any attempts to do the advanced stuff will fall apart.

My friend and colleague Doug McIsaac has just posted a couple of “short and sweet” videos on YouTube, running over the basics of good direct marketing. It’ll take you less than 10 minutes to watch them both, but will give you a quick refresher if you’re a seasoned marketer and a good grounding if you’re new.

Direct response marketing is the foundation of all successful internet marketing, and if you learn these principles, you can apply them to the internet or any other media you can think of.

Watch Dougs videos here.
Doug’s planning to produce a series of these videos in the coming weeks, so subscribe to his YouTube channel to keep track of any new videos!

Cheers,

George.

PS:

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