Small Business Marketing

Incest, Advertising & A Long Phone Call

July 31st, 2008 • georgelane • 0 comments • Related • Filed Under

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The other day I was speaking on the phone with Mark Pocock — who’s a leading copywriter based in the UK…

As the phone line was crackling with the exchange of tips and ideas, Mark hit me out of the blue. He asked:

“Why do so many businesses advertise the WRONG way?”

Immediately, and on what I can only describe as a subconscious level, I responded:

“Business Incest!”

Find out exactly what Business Incest is, and whether you’re committing it.

Check out Mark’s Blog Post Here

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How to Track Phone Calls in Google Analytics

July 15th, 2008 • georgelane • 1 comment • Related • Filed Under

If you do pay per click marketing and take inquiries or sales over the phone, this could be a breakthrough tool:

Mongoose Metrics - Offline Phone Call Tracking

I haven’t tried the system yet, but according to their website, you can actually track exactly what web pages, ads, keywords, generate phone calls to your business. Awesome.

Unfortunately, this service doesn’t seem to be available in the UK yet. What a shame.

Before this service, it was very difficult to track exactly where a telephone call came from in an online marketing campaign… And even though you can ask prospects what they searched for in Google to find you, research has shown that most give you the wrong answer.

There was simply no easy answer to this problem (except may be “click to talk” buttons), until Mongoose.

Mongoose Metrics - Offline Phone Call Tracking

Check them out, and if you’re in the US, let me know what you think of the service!

Cheers for now,

George

PS: You may also want to check out this article about how to split testing a web page using a phone call as your goal. Very interesting stuff.

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The 5 Deadly Marketing Sins of Small Businesses

April 10th, 2008 • georgelane • 2 comments • Related • Filed Under

My Colleuage Doug McIsaac and fellow marketer Walt Goshert of TheMarketingCaddy.com discuss The 5 Deadly Marketing Sins of Small Businesses here.

These are:

  1. Not having a marketing mindset.
  2. Failure to fully leverage assets.
  3. Marketing to Everyone.
  4. Same and Lame.
  5. No Lead Generation Systems.

Bonus: Fear and Lack of Understanding of the Internet as a Marketing Tool.

This is essential information for any small business owner. So put the kettle on, grab a pen and paper and listen to this 60 minutes of pure marketing gold.

Make sure you let me know what you think of it!

For more marketing information specifically for small business, go to www.Online4Offline.com

To listen to the call click here >>

Speak to you soon,

George