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	<title>George Lane ~ Blog</title>
	<link>http://www.laneconsultancy.com/blog</link>
	<description>Business &#38; Marketing, Online &#38; Offline</description>
	<pubDate>Thu, 31 Jul 2008 10:49:27 +0000</pubDate>
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		<title>Incest, Advertising &#038; A Long Phone Call</title>
		<link>http://www.laneconsultancy.com/blog/incest-advertising-a-long-phone-call/</link>
		<comments>http://www.laneconsultancy.com/blog/incest-advertising-a-long-phone-call/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 10:47:55 +0000</pubDate>
		<dc:creator>georgelane</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[Offline Marketing]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.laneconsultancy.com/blog/incest-advertising-a-long-phone-call/</guid>
		<description><![CDATA[The other day I was speaking on the phone with Mark Pocock &#8212; who&#8217;s a leading copywriter based in the UK&#8230;
As the phone line was crackling with the exchange of tips and ideas, Mark hit me out of the blue. He asked:
&#8220;Why do so many businesses advertise the WRONG way?&#8221;
Immediately, and on what I can [...]

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		<title>£18 per click Adwords Case Study</title>
		<link>http://www.laneconsultancy.com/blog/adwords-and-conversion-case-study/</link>
		<comments>http://www.laneconsultancy.com/blog/adwords-and-conversion-case-study/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 14:22:16 +0000</pubDate>
		<dc:creator>georgelane</dc:creator>
		
		<category><![CDATA[Pay Per Click Marketing]]></category>

		<guid isPermaLink="false">http://www.laneconsultancy.com/blog/adwords-and-conversion-case-study/</guid>
		<description><![CDATA[On blogs, forums, and business events, I hear people complaining about the cost of pay per click marketing, which on the surface, is a valid complaint.
BUT,  just because you&#8217;re paying a lot for a click doesn&#8217;t mean you can&#8217;t make money using pay per click marketing.
The truth is (that very few people &#8216;get&#8217;) is [...]

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		<item>
		<title>One Sentence Persuasion?</title>
		<link>http://www.laneconsultancy.com/blog/one-sentence-persuasion/</link>
		<comments>http://www.laneconsultancy.com/blog/one-sentence-persuasion/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 19:45:19 +0000</pubDate>
		<dc:creator>georgelane</dc:creator>
		
		<category><![CDATA[Influence]]></category>

		<guid isPermaLink="false">http://www.laneconsultancy.com/blog/one-sentence-persuasion/</guid>
		<description><![CDATA[Just came across a great report courtesy of Mike Mindel on Twitter. 
I remember reading this a couple of years ago in the back of a Joe Vitale book and completely forgot about it until now. 
It&#8217;s a great free report that pretty much sums up persuasion in one sentence.
I won&#8217;t give you the sentence [...]

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		<title>How to Track Phone Calls in Google Analytics</title>
		<link>http://www.laneconsultancy.com/blog/how-to-track-phone-calls-in-google-analytics/</link>
		<comments>http://www.laneconsultancy.com/blog/how-to-track-phone-calls-in-google-analytics/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 12:18:20 +0000</pubDate>
		<dc:creator>georgelane</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[Offline Marketing]]></category>

		<category><![CDATA[Visitor Conversion]]></category>

		<category><![CDATA[Pay Per Click Marketing]]></category>

		<guid isPermaLink="false">http://www.laneconsultancy.com/blog/how-to-track-phone-calls-in-google-analytics/</guid>
		<description><![CDATA[If you do pay per click marketing and take inquiries or sales over the phone, this could be a breakthrough tool:
Mongoose Metrics - Offline Phone Call Tracking
I haven&#8217;t tried the system yet, but according to their website, you can actually track exactly what web pages, ads, keywords, generate phone calls to your business. Awesome.
Unfortunately, this [...]

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		<title>Google Game Changer</title>
		<link>http://www.laneconsultancy.com/blog/google-game-changer/</link>
		<comments>http://www.laneconsultancy.com/blog/google-game-changer/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 09:31:59 +0000</pubDate>
		<dc:creator>georgelane</dc:creator>
		
		<category><![CDATA[Marketing Tools]]></category>

		<category><![CDATA[Pay Per Click Marketing]]></category>

		<guid isPermaLink="false">http://www.laneconsultancy.com/blog/google-game-changer/</guid>
		<description><![CDATA[If you&#8217;re into pay per click marketing (or indeed search engine optimisation), the game has changed as of today.
To those of you who are new to pay per click / Adwords may see this change as insignificant, but please don&#8217;t under estimate this one.
You see Google has updated its keyword tool to show exactly how [...]

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		<title>The best Google Adwords Video online?</title>
		<link>http://www.laneconsultancy.com/blog/the-best-google-adwords-video-online/</link>
		<comments>http://www.laneconsultancy.com/blog/the-best-google-adwords-video-online/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 21:07:24 +0000</pubDate>
		<dc:creator>georgelane</dc:creator>
		
		<category><![CDATA[Videos]]></category>

		<category><![CDATA[Pay Per Click Marketing]]></category>

		<guid isPermaLink="false">http://www.laneconsultancy.com/blog/the-best-google-adwords-video-online/</guid>
		<description><![CDATA[This took me years and thousands of pounds to work out. Now you can get a great overview for free here:
And here for the more advanced user:



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		<item>
		<title>Email Marketing Tracking Using Aweber and Analytics</title>
		<link>http://www.laneconsultancy.com/blog/email-marketing-tracking-using-aweber-and-analytics/</link>
		<comments>http://www.laneconsultancy.com/blog/email-marketing-tracking-using-aweber-and-analytics/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 16:42:40 +0000</pubDate>
		<dc:creator>georgelane</dc:creator>
		
		<category><![CDATA[Videos]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.laneconsultancy.com/blog/email-marketing-tracking-using-aweber-and-analytics/</guid>
		<description><![CDATA[Here&#8217;s brief video showing you how to see exactly who has clicked on a link in your email marketing campaigns - down to their email address.
All you need to get this going is Google Analytics and an Aweber account.
Check it out:



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		<item>
		<title>Interview gone wrong&#8230;</title>
		<link>http://www.laneconsultancy.com/blog/interview-gone-wrong/</link>
		<comments>http://www.laneconsultancy.com/blog/interview-gone-wrong/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 20:54:40 +0000</pubDate>
		<dc:creator>georgelane</dc:creator>
		
		<category><![CDATA[Random Thoughts]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.laneconsultancy.com/blog/2008/06/05/interview-gone-wrong/</guid>
		<description><![CDATA[Well, the teleseminar today wasn&#8217;t meant to go this way but it did&#8230;
The plan was for Doug to interview me about my background etc&#8230; but that only lasted about 15 minutes!
The rest of the call turned into pure content which we didn&#8217;t plan to give away&#8230; Any way, we covered all kinds of stuff (it&#8217;s [...]

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<enclosure url="http://laneconsultancy.s3.amazonaws.com/georgebackstory050608.mp3" length="10765871" type="audio/mpeg" />
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		<item>
		<title>Mash the keyboard and beat the competition</title>
		<link>http://www.laneconsultancy.com/blog/mash-the-keyboard-and-beat-the-competition/</link>
		<comments>http://www.laneconsultancy.com/blog/mash-the-keyboard-and-beat-the-competition/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 21:25:21 +0000</pubDate>
		<dc:creator>georgelane</dc:creator>
		
		<category><![CDATA[Pay Per Click Marketing]]></category>

		<guid isPermaLink="false">http://www.laneconsultancy.com/blog/2008/06/03/mash-the-keyboard-and-beat-the-competition/</guid>
		<description><![CDATA[Here&#8217;s a fast and free way of finding out which of your competitors ads have got a decent click through rate.
It&#8217;s a sneaky way of confusing Google into showing you your competitors winning ads. Pretty cool even if I say so myself!




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		<item>
		<title>The 5 Deadly Marketing Sins of Small Businesses</title>
		<link>http://www.laneconsultancy.com/blog/the-5-deadly-marketing-sins-of-small-businesses/</link>
		<comments>http://www.laneconsultancy.com/blog/the-5-deadly-marketing-sins-of-small-businesses/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 20:10:17 +0000</pubDate>
		<dc:creator>georgelane</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[Offline Marketing]]></category>

		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.laneconsultancy.com/blog/2008/04/10/the-5-deadly-marketing-sins-of-small-businesses/</guid>
		<description><![CDATA[My Colleuage Doug McIsaac and fellow marketer Walt Goshert of TheMarketingCaddy.com discuss The 5 Deadly Marketing Sins of Small Businesses here. 
These are:


Not having a marketing mindset.  
Failure to fully leverage assets. 
Marketing to Everyone. 
Same and Lame. 
No Lead Generation Systems.  

Bonus: Fear and Lack of Understanding of the Internet as a [...]

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