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George Lane is a UK based direct response marketing consultant and coach, specialising in marketing on the internet. He has built and managed businesses since 2001, winning several awards and being featured in the Independent newspaper and ITV.

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Google Game Changer

July 9th, 2008 • Related • Filed Under

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If you’re into pay per click marketing (or indeed search engine optimisation), the game has changed as of today.

To those of you who are new to pay per click / Adwords may see this change as insignificant, but please don’t under estimate this one.

You see Google has updated its keyword tool to show exactly how many searches were done on a keyword last month, and on average. This gives you a much, much clearer idea of whether a keyword is worth pursuing.

Seriously, don’t underestimate this small yet very powerful change.

Ed Dale has just produced a great passionate video about it. CHECK IT OUT HERE.

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