How to Track Phone Calls in Google Analytics

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

If you do pay per click marketing and take inquiries or sales over the phone, this could be a breakthrough tool:

Mongoose Metrics - Offline Phone Call Tracking

I haven’t tried the system yet, but according to their website, you can actually track exactly what web pages, ads, keywords, generate phone calls to your business. Awesome.

Unfortunately, this service doesn’t seem to be available in the UK yet. What a shame.

Before this service, it was very difficult to track exactly where a telephone call came from in an online marketing campaign… And even though you can ask prospects what they searched for in Google to find you, research has shown that most give you the wrong answer.

There was simply no easy answer to this problem (except may be “click to talk” buttons), until Mongoose.

Mongoose Metrics - Offline Phone Call Tracking

Check them out, and if you’re in the US, let me know what you think of the service!

Cheers for now,

George

PS: You may also want to check out this article about how to split testing a web page using a phone call as your goal. Very interesting stuff.

Blogged with the Flock Browser

Tags: offlinetesting, offline analytics,