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George Lane is a UK based direct response marketing consultant and coach, specialising in marketing on the internet. He has built and managed businesses since 2001, winning several awards and being featured in the Independent newspaper and ITV.

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Important Google Adwords Update

March 28th, 2008 • Related • Filed Under

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You may have already seen it, but Google is changing its policy regarding display URL’s.

They’re really tightening things up on display URL’s that don’t match the destination URL. For example, if your ads display URL was:

“www.mywebsite.com”

And your destination URL (the page people are taken to when they click) is:

“www.anotherwebsite.com”

Google will more than likely disable that ad from the 1st of April onwards.

But fear not. There is a way around this and Bryan Todd explains it far better than me here.

Bryan is Perry Marshalls right hand man and co-author of the definitive guide to Google Adwords - so he knows what he’s talking about!

Check out the full article here.

Cheers,

George

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