About the Author

author photo

George Lane is a UK based direct response marketing consultant and coach, specialising in marketing on the internet. He has built and managed businesses since 2001, winning several awards and being featured in the Independent newspaper and ITV.

See All Posts by This Author

Incest, Advertising & A Long Phone Call

July 31st, 2008 • Related • Filed Under

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

The other day I was speaking on the phone with Mark Pocock — who’s a leading copywriter based in the UK…

As the phone line was crackling with the exchange of tips and ideas, Mark hit me out of the blue. He asked:

“Why do so many businesses advertise the WRONG way?”

Immediately, and on what I can only describe as a subconscious level, I responded:

“Business Incest!”

Find out exactly what Business Incest is, and whether you’re committing it.

Check out Mark’s Blog Post Here

Blogged with the Flock Browser

Post a Response