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George Lane is a UK based direct response marketing consultant and coach, specialising in marketing on the internet. He has built and managed businesses since 2001, winning several awards and being featured in the Independent newspaper and ITV.

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The 5 Deadly Marketing Sins of Small Businesses

April 10th, 2008 • Related • Filed Under
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My Colleuage Doug McIsaac and fellow marketer Walt Goshert of TheMarketingCaddy.com discuss The 5 Deadly Marketing Sins of Small Businesses here.

These are:

  1. Not having a marketing mindset.
  2. Failure to fully leverage assets.
  3. Marketing to Everyone.
  4. Same and Lame.
  5. No Lead Generation Systems.

Bonus: Fear and Lack of Understanding of the Internet as a Marketing Tool.

This is essential information for any small business owner. So put the kettle on, grab a pen and paper and listen to this 60 minutes of pure marketing gold.

Make sure you let me know what you think of it!

For more marketing information specifically for small business, go to www.Online4Offline.com

To listen to the call click here >>

Speak to you soon,

George

There Are 2 Responses So Far. »

  1. Pingback by The Biggest Marketing Mistakes Made by Small Business Owners on 16 April 2008:

    […] George Lane a U.K. based consultant has compiled his own short list of theThe 5 Deadly Marketing Sins of Small Businesses […]

  2. Comment by Walt Goshert on 4 June 2008:

    Hey George,

    That guy Doug’s talking with sure knows his marketing stuff :o)

    Interesting,the pingback post doesn’t think lack of a marketing mindset is a marketing mistake. Marketing is a function to be quickly delegated like bookkeeping?

    Bookkeeping is reactive, a staff expense, a necessary evil for business to make sure they are, for the most part, complying with tax and legal requirements.

    Marketing is proactive. It’s setting the vision,direction, and carving the unique place in the marketplace for your company. Marketing is an investment that generates sales, cash-flow, and profits. Does bookkeeping do this?

    “The purpose of business is to create and keep a customer.”
    Peter Drucker

    (Not count your money and pay taxes…)

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