Archive for August, 2009

New AdWords Spreadsheet Editing

This is a very, very handy new addition to the new Adwords interface.

If you’re like me and need to make changes in bulk based on formulae (changing bids by percentage and CPA style bidding spring to mind) – this’ll save you the hassle of downloading the account in Adwords Editor, tweaking in Excel, then re-uploading. Read the rest of this entry »

Adwords Account Structure – The New Way

As I was restructuring a friend and client’s Adwords campaign, I suddenly thought:

“Am I an anal, picky sod that needs to get out more?”

Read the rest of this entry »