Archive for September, 2009

Ad Split Testing Method for Content Campaigns

This is an interesting method.

It achieves the same ends as mine, but keeps the ads in one adgroup – rather than my current method of having a ‘control’ and ‘test’ adgroup.

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Facebook Is Making Money (Kind of)

Well, this is interesting…

Earlier this year I talked about how hard it is for media start ups like Facebook to make money. How things have changed. Read the rest of this entry »

Guaranteed #1 on Adwords for a Fixed Monthly Fee? Yeah right.

People sometimes ask me about companies that guarantee a number one spot on Adwords for a fixed monthly fee.

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Your Customers Don’t Like You

It’s true. Your customers don’t like you. But don’t take it personally.

What they like is how you, your products or services make them feel.

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