Archive for October, 2009
Online Lead Tracking: A Trap For Fools?
This one’s for the folks who generate leads online then follow up and close the deal offline. Bricks and mortar businesses like builders, solicitors – or anyone that has to speak to someone before they close the sale.
Posted in 
The F*ck ‘Em Strategy
Here’s an interesting marketing strategy…
- Call up all your prospects who’ve registered an interest in what you do,
- Point out they’ve been registered on your site for 6 months, then strongly imply they’re indebted to you because they haven’t bought anything yet (being registered on your site and logging in a few times is expensive, right?),
- Suggest they either become a customer, or bugger off.
