A month or two ago, I wrote an article about how I structure Adwords accounts – and how it’s quite different to the way an average Adwords user approaches things.
(If you’ve got 5 minutes, re-read the original article here. The example will make a lot more sense if you do.)
Little did I know this one article would spark some great online and offline discussions. In fact, it’s the most popular article on this site by a mile.
Anyway, fellow mastermind member Mike commented on the post and suggested I create an example account and post it here on the site.
It was a great idea, so here it is: the “widgets” worked example:
When you upload it into Adwords Editor and poke around the campaigns, you should get a better feel of what I was getting at in the other article.
Here’s how to import the file into Adwords Editor…
1. Open Adwords Editor and go to File >> Import Account Snapshot.
2. Find the “Widgets Demo.aea” file you just downloaded and open it up.
3. When the file has imported, click on “Review Imported Changes”.
4. You should now see the 3 widget example campaign in Adwords Editor. Click on “Keep Proposed Changes”.
5. Click around and enjoy yourself! Look through the campaigns, adgroups, ads and positive and negative keywords to get a feel for how the account is structured.
Give it a try and let me know what you think.
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