New AdWords Spreadsheet Editing

This is a very, very handy new addition to the new Adwords interface.

If you’re like me and need to make changes in bulk based on formulae (changing bids by percentage and CPA style bidding spring to mind) – this’ll save you the hassle of downloading the account in Adwords Editor, tweaking in Excel, then re-uploading.

I guess it’s not perfect for every situation (I still swear by Adwords Editor and Excel), but I have a feeling this’ll come in handy more often than not.

Save time with new AdWords spreadsheet editing

via AdWords Agency Blog by AdWords Agency Blog on 8/14/09

You may already use Google Docs and Spreadsheets for easy and efficient editing, such as collaborating on a company memo or managing your wedding guest list. Did you know that you can now also use Google Spreadsheets to efficiently make mass changes to keywords directly in your clients’ AdWords accounts? You can easily copy and paste changes from an external spreadsheet into your account, change bids, create keyword lists, and edit destination URLs. The short video below will show you how to access the tool within your account. Happy editing!