…here are the ones I’m allowed to share in public.
(There are other success stories, but I’m bound to secrecy by my clients)
Here’s a little one to kick things off:
Meet Graham Wareham.
He runs a website called MyMoneyAdvisor.co.uk and before the proverbial crap hit the fan in the financial world, his website put people with money problems in touch with companies that could help them.
(It’s still going even after all the global financial troubles, just with a slightly different focus nowadays).
I worked with Graham between the tail end of 2007 and the first half of 2008. He was in a bit of a pickle when I started with him, but quickly turned things around.
You can listen to an interview I did with Graham below:
Here are some of the more flattering excerpts from the interview…
“You reduced our costs by about 80% almost overnight.”
“You’re part of the reason why our business stayed above water.”
“…what you’ve done over the last 8 months, it’s really turned around – it’s been massively helpful.”
“…within a couple of weeks of the testing period ending, the results went through the roof.”
“Our cost per lead for remortgages now is down to nearly £25 per lead, which is fantastic. It was 70 to 80 quid at one point.”
“From our point of view, if you don’t know what you’re doing online, especially in the pay per click world, you can end up making yourself bankrupt if you don’t know what you’re doing.”
Here’s one from Glen Crosier from Glen Crosier & Associates Ltd.
Glen’s a marketing consultant specialising in a particular industry (which he’d like to remain private).
Here’s what he said about working with me:
“I first met George Lane in early 2009 when a friend recommended I talk to him about an Adwords project I was struggling with.
It was in a highly competitive market where people where paying up to £20 a click, so I wanted to really make sure I got this right.”
“It quickly became apparent to me that George was an expert in lead generation and sales conversion.”
And what George actually did for me was map out the whole of that market including competitors, top keywords and competitors landing pages, what was working, what wasn’t working for people and basically pointed me in the right direction for the whole campaign.
It was very very easy for me to set it up and know that I wasn’t going to blow through a whole load of money quickly and gave me a lot of confidence in what I was doing with that particular project.
So I’d recommend George to anybody that’s looking for help with their Adwords campaign, lead generation, sales conversion.
He’s helped me out enormously. Thanks a lot.”
This is Malton Schexneider. He runs a very useful website called EraseYourBackPain.com.
He was paying quite a lot for clicks and needed this reduced, but without losing traffic. Over a couple of months I managed drop his cost per click significantly while keeping traffic volumes.
Here’s what he said about working with me:
“We paid as high as $7 a click to get started and the guy we were working with said he wanted us in the first position and he wanted to throw as much money as he could at it to see what stuck and what we found is the money stuck on the wall – we didn’t get any sales!
We gave Google an absolute ton of money, it was just crazy. And so when I had found out about you and you and I had out first conversation, we talked about how to start chopping down this cost, I was just totally amazed that that could even be done.
And it’s exactly what you did.
We went from like paying $7 a click, all the way down to spending less than a dollar a click on some of these keywords, and it’s just awesome. Couldn’t have done it without you, that’s for sure…
I just don’t have the time or the patience to site there and watch this kind of thing, and it’s a science unto itself. So my thought has always been if you can find somebody that plays at the stuff you struggle at, those are guys you want on your team, so I’m glad to have you on our team George.”
Here’s a short one from Bruce Newman who is the Vice President of the Productivity Institute, ProdInst.com.
I coached Bruce on the phone and helped him rethink his Adwords marketing strategy completely (which he wasn’t expecting). Here’s what he said:
“Having worked closely with George, I can categorically state that any one who works with him will benefit enormously from his knowledge, experience and insight.
It has been both a pleasure to work with him and to be the beneficiary of his outstanding work.”
There are other great success stories, but unfortunately (yet quite understandably), I’m bound to secrecy by my clients. This is because they’re in ferociously competitive markets. If their market got a whiff of what we were up to, we’d be in trouble.
However, I am able to show you how I got some of these results.
Just leave me your name and email address and I’ll send you 4 free gifts – including:
- How to stop wasting money on Adwords and increase response,
- How to turn more of your website’s visitors into customers – without spending any more on advertising.
They’re completely free. Just leave join the mailing list and you’ll get them emailed over in a couple of minutes: