Archive for the ‘Advanced Adwords’ Category

Target Mobile Phone Types And Networks In Adwords

I’ve just noticed this in a client’s Adwords account under “Campaign Settings”…

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Adwords Account Example – Free Download

A month or two ago, I wrote an article about how I structure Adwords accounts – and how it’s quite different to the way an average Adwords user approaches things.

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Adwords Ad Sitelinks: Blessing or Curse?

Yesterday, Google announced a new feature in Adwords called Ad Sitelinks.

Here’s an excerpt from their blog: Read the rest of this entry »

New AdWords Spreadsheet Editing

This is a very, very handy new addition to the new Adwords interface.

If you’re like me and need to make changes in bulk based on formulae (changing bids by percentage and CPA style bidding spring to mind) – this’ll save you the hassle of downloading the account in Adwords Editor, tweaking in Excel, then re-uploading. Read the rest of this entry »

Adwords Account Structure – The New Way

As I was restructuring a friend and client’s Adwords campaign, I suddenly thought:

“Am I an anal, picky sod that needs to get out more?”

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