Archive for the ‘Rants Opinions & Misc’ Category
The F*ck ‘Em Strategy
Here’s an interesting marketing strategy…
- Call up all your prospects who’ve registered an interest in what you do,
- Point out they’ve been registered on your site for 6 months, then strongly imply they’re indebted to you because they haven’t bought anything yet (being registered on your site and logging in a few times is expensive, right?),
- Suggest they either become a customer, or bugger off.
Guaranteed #1 on Adwords for a Fixed Monthly Fee? Yeah right.
People sometimes ask me about companies that guarantee a number one spot on Adwords for a fixed monthly fee.
All The Gear, No Idea
I just got off the phone with a friend who was considering getting started with Adwords.
Top UK Copywriter Interviews Adwords Geek
If you’ve never heard of Mark Pocock and his website, case-studies-in-advertising.com, it’s about time you did.

