Archive for the ‘Rants Opinions & Misc’ Category

4 Things That’ll Change The World In 2010. (Probably. Maybe. OK, OK… I’m just guessing.)

You'll probably get more sense out of a psychic reader than me

Read the rest of this entry »

The F*ck ‘Em Strategy

Here’s an interesting marketing strategy…

  • Call up all your prospects who’ve registered an interest in what you do,
  • Point out they’ve been registered on your site for 6 months, then strongly imply they’re indebted to you because they haven’t bought anything yet (being registered on your site and logging in a few times is expensive, right?),
  • Suggest they either become a customer, or bugger off.

Read the rest of this entry »

Guaranteed #1 on Adwords for a Fixed Monthly Fee? Yeah right.

People sometimes ask me about companies that guarantee a number one spot on Adwords for a fixed monthly fee.

Read the rest of this entry »

All The Gear, No Idea

I just got off the phone with a friend who was considering getting started with Adwords.

Read the rest of this entry »

Top UK Copywriter Interviews Adwords Geek

If you’ve never heard of Mark Pocock and his website, case-studies-in-advertising.com, it’s about time you did.

Read the rest of this entry »