Comments on: Why even good marketing fails – and how to fix it. http://www.laneconsultancy.com/main/marketing/why-even-good-marketing-fails-%e2%80%93-and-how-to-fix-it/ How to get clicks, leads and customers. Sat, 12 Nov 2011 08:59:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: GeorgeLane http://www.laneconsultancy.com/main/marketing/why-even-good-marketing-fails-%e2%80%93-and-how-to-fix-it/comment-page-1/#comment-87 GeorgeLane Tue, 09 Feb 2010 11:25:28 +0000 http://www.laneconsultancy.com/main/?p=177#comment-87 Thanks for your comment Anna. That's a very interesting website you mentioned there - and one I could lose a few hours on! It's similar to the HalfPastHuman project which is really quite "out there". It uses internet traffic to monitor human sentiments and predict large global events. It's an interesting read when viewed with a skeptical eye: http://www.realitysandwich.com/half_past_human And on a more practical note, you can get a brilliant list of 37 "Buying Emotions" courtesy of Dr. Glenn Livingston here: http://www.payperclicktoolbox.com/37.htm Cheers, -George Thanks for your comment Anna. That’s a very interesting website you mentioned there – and one I could lose a few hours on!

It’s similar to the HalfPastHuman project which is really quite “out there”. It uses internet traffic to monitor human sentiments and predict large global events.

It’s an interesting read when viewed with a skeptical eye:

http://www.realitysandwich.com/half_past_human

And on a more practical note, you can get a brilliant list of 37 “Buying Emotions” courtesy of Dr. Glenn Livingston here:

http://www.payperclicktoolbox.com/37.htm

Cheers,

-George

]]> By: Anne Haynes http://www.laneconsultancy.com/main/marketing/why-even-good-marketing-fails-%e2%80%93-and-how-to-fix-it/comment-page-1/#comment-84 Anne Haynes Fri, 29 Jan 2010 18:12:26 +0000 http://www.laneconsultancy.com/main/?p=177#comment-84 Great Stuff George- Something that really sticks out in this post is appealing to peoples emotions. Where is the pain? I like to go to wefeelfine.org, select the "Interactive Version" at the bottom and start reading the emotions on the web. You can even find feelings from people between the ages of 30-39 when I writing ad copy and I can't think of anything good. I go to wefeelfine.com to get creative! Great Stuff George- Something that really sticks out in this post is appealing to peoples emotions. Where is the pain? I like to go to wefeelfine.org, select the “Interactive Version” at the bottom and start reading the emotions on the web. You can even find feelings from people between the ages of 30-39 when I writing ad copy and I can’t think of anything good. I go to wefeelfine.com to get creative!

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