I agree about conversion when it’s taken out of context. It’s easy to get high online conversion rates when you ignore lead quality and conversion to sale.

As you said, traffic source is a major factor in conversion. It’s one part of the synergetic interation between traffic and the website. And when it works, 1 + 1 really does equal 3.

-George

So few people out there are actually blogging about such practical and yet incredibly important topics. Truly valuable stuff.

One of my biggest irritations is people who talk about conversion rates without any clarification of the a) the source of the traffic and b) the quality of the conversion. Show me the highest converting website in the world and I guarantee it can be sent a ton of irrelevant traffic that won’t convert. Similiarly, if the conversion is just an autoresponder sign-up, there’s a ton of work still required to actually turn that into a “real” enquiry.

As you say, getting the balance right between well qualified enquiries and conversion rate is no mean feat and requires a knowledge of your market and some experimentation.

Thanks for a great read!