Ad Split Testing Method for Content Campaigns
This is an interesting method.
It achieves the same ends as mine, but keeps the ads in one adgroup – rather than my current method of having a ‘control’ and ‘test’ adgroup.
May give this a try…
Ad Split Testing Method for Content Campaigns
via PPC Blog by danperach@gmail.com (Dan) on 21/09/09
Content campaigns should be separate from Search campaigns, granted… The methodology I am suggesting is based on a few underlying premises: There is some difficulty gaining “traction” in the… Read more…
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