Well, this is interesting…

Earlier this year I talked about how hard it is for media start ups like Facebook to make money. How things have changed.

I always thought Facebook's biggest problem was making the advertising pay by getting people to click on ads (amongst other things like relevancy etc).

Since then, Zukerberg & Co. have recruited Google's top brass to weave some of their Adwords magic into the Facebook advertising platform. And it appears to be working.

Yesterday they announced they've passed the 300 million user mark – and are cash flow positive (eg: they've stopped losing money).

This supports my gut feeling that Facebook PPC Advertising is going to get big in 2010.

I'm working away to "crack the Facebook PPC code" – along with people far cleverer than me – and sooner or later, one of us is going to get some traction. I also have a feeling the ex-Google Adwords exec will be making changes for the better in the Facebook PPC interface – tweaking it to serve more relevant ads and creating an easier to use and more transparent interface for its advertisers.

With Adwords becoming increasingly competitive, I feel a highly targeted, easier to use Facebook PPC could catch the eye of many Advertisers in 2010.

Watch this space.

(Thanks to Dave Collins' for the heads up)

Posted via email from George Lane’s Findings and Ramblings

Related posts:

1. Your Customers Don’t Like You
2. New AdWords Spreadsheet Editing
3. Beaten to the punch
4. Handy Email Trick and a Little News
5. 4 Things That’ll Change The World In 2010. (Probably. Maybe. OK, OK… I’m just guessing.)

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