I’ve just noticed this in a client’s Adwords account under “Campaign Settings”…

New Mobile Targeting Options in Adwords (Click to Enlarge)

It looks like you can target UK mobile users by the type of phone they use and their network operator. So, if you wanted to, you could target iPhone users on the Orange network.

Interesting stuff.

Related posts:

1. Adwords Ad Sitelinks: Blessing or Curse?
2. 4 Things That’ll Change The World In 2010. (Probably. Maybe. OK, OK… I’m just guessing.)
3. Adwords Account Structure – The New Way
4. Back online
5. The Hidden (and Astonishingly Powerful) Feature In The New Adwords Interface