Target Mobile Phone Types And Networks In Adwords

I’ve just noticed this in a client’s Adwords account under “Campaign Settings”…

New Mobile Targeting Options in Adwords

New Mobile Targeting Options in Adwords (Click to Enlarge)

It looks like you can target UK mobile users by the type of phone they use and their network operator. So, if you wanted to, you could target iPhone users on the Orange network.

Interesting stuff.

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Let me know what you think in the comments. I would love to hear from you...