Former plumber &
"in the trenches" Adwords consultant reveals his strategies.

How an ex-plumber with a broken back ignored everything the so called pay per click “experts” teach...

...and stumbled on the real  tactics that took a new business from start-up to £1.2M/year in just 6 weeks.

PROOF!

Here's how a driver training business annihilated their competition while raking in mega profits.

Watch the video as I lift the lid on their 7 figure Adwords campaign. 

Ever wondered why some businesses on Adwords are bombarded with sales and enquiries...

...while others die a slow agonising death as they haemorrhage cash? 

It’s time you knew the truth:

Most Adwords Agencies & “Experts” couldn’t find their arse with both hands.

And most of what you read online is either utter fiction or rehashed crap that may have worked in 2006…

...but in 2009 it’s like taking a pitchfork to fight NATO.

You’re gonna lose.

How do I know? Because I’ve been there.

My name’s George Lane and I am not your average marketing consultant.

You're about to discover how to...

	Save weeks of precious time and stop pouring your money down the toilet by understanding your markets' hopes, fears and desires - before you spend a penny on clicks.
	Dodge painstaking testing and research by legally stealing your competitors most profitable keywords.
	Keep your competitors in the dark. They'll never spy on your best ads and keywords because they won't even see you.
	Grab easy profits by plundering the goldmine of long-tail keywords. Target starving searchers, ready to spend with you - all for pennies per click.
	Pay less for a click than your competition and still rank higher than them. (Extra bonus: Google will love you when you do this)
	Stop wasting 99% of your clicks and turn them into hoards of customers - fast. (You won't believe how high your conversion rates can go -- how does 47% sound?)
	Accelerate revenue while culling wastage with advanced testing and tracking. (It's like building an ever expanding money machine.)
	Bulletproof your online marketing without leaning on money sucking agencies. When you and I are done, you'll know more than they do and every tactic they use to extract your cash.

In 2005 I built a ‘bricks and mortar’ business using nothing but Google Adwords. Since then I've applied these tactics to dozens of clients and got results like these:

	Sales up 35% for a go kart track in Essex within the first quarter of working with them.
	Enquiries  up 428.5% for a training company in London.
	Cost per lead down from £130.53 to £40.40 in 8 weeks in one of the most competitive markets on the internet (Debt management & IVA leads).
	Cost per click down by 65% without losing traffic, for a private medical practice.

These aren’t “one-off” successes either.

When you’ve worked with businesses from scaffolding to go-karting, from bras to boilers, debt management to online dating, will writing to carpet cleaning, and personally overseen more than 1,000,000 clicks…

You get to know what works - fast.

For example, do you know…

	How to take your best keyword and slash click costs, while doubling your clicks and your conversions?
	Why putting your keyword match-types (Broad, “phrase” and [exact]) in one adgroup is Adwords suicide?
	What simple piece of code on your landing page lifts response rates by up to 50%?
	What the 6 negative keyword types are and how to use them to instantly drop costs, ramp up click through rate and reduce cost per click?
	How to decide a true winner when you split test your ads? (Hint: it’s got nearly nothing to do with click through rate.)
	The simple trick that puts your website into “full stealth lock-down mode” so your competitors can’t use sneaky tools to reverse engineer your campaigns?

And that’s just for starters. But it wasn’t always this easy.

At the end of 2004 I was bricking it - big time.

A £6000 invoice from Yellow Pages was due.

Three months earlier I'd fallen for an old pitch -- just like the thousands of businesses did before me, and the thousands of suckers that still do today.

A silver tongued rep's fat finger pointed at flashy charts showing a six grand ad would produce 700 phone calls a month.

At the time I believed it, and signed on the dotted line - bracing myself for the flood of new customers...

Up until then, my little plumbing and heating business was chugging along quite nicely.

Me and my business partner were getting enough jobs to live on - just by word of mouth and recommendations, while comfortably covering expenses.

But not now. This shot in the dark had backfired in a big way.

A flood of customers? 700 calls a month? Oh please.

More like 7... and only one measly customer throughout the whole year.

Yellow Pages wanted their money and we had no new business to pay their bill.

There was only one way out: get a ton of customers, double quick -- for next to nothing.

It was a tall order. All I knew about marketing was the advice advertising reps and the local business centre gave me about “getting your name out there” (which as we all know, is complete tosh).

I was still smarting from the spectacular failure of directory advertising, so I started hunting for alternative customer-getting tactics to dig us out of this mess.

Back then there was a little buzz about pay per click advertising. It was a far cry newspapers or directories - and it sounded promising - so I gave it a go…

Our website at the time was basic. Actually with hindsight, it was as dull as ditch water.

But ignorance is bliss and I fumbled through setting up a Google Adwords account for the first time...

It was a maze of weird stats and metrics I’d never heard of: impressions, click through rate, bid price, cost per click…

I crossed my fingers and hoped for the best.

In a few days Google were £200 richer and I was £200 lighter, with no new customers. My business partner was losing patience and emotions were running high.

So in a last ditch attempt - before I gave up on the whole business and shamefully sent my CV to British Gas - I joined a “how to do internet marketing” website.

Looking back, it was limited - but enough to get this desperate plumber out of a hole.

I quickly learned the basics of using Adwords properly, what a landing page was, and how to use autoresponders… It was like finding Aladdin’s cave.

Within weeks I’d made a plan and put it into action.

The results were staggering (for then, anyway).

Here are the numbers as I remember them:

	We were generating prospects for £3, then priming and educating them about heating and plumbing automatically via email autoresponders.
	15% of these people would enquire for a heating or boiler quote, and one in 3 would become a paying customer.
	These paying customers made us an average of £1,200 clear profit… and it was only costing £65 in clicks to get them!

It was an 18:1 return on investment and a license to print money. Beat that Yellow Pages!

Life was good. The bank account was growing and the anxiety about meeting overheads had vanished.

For the first time in this business I felt secure.

I had control over how many customers we could get.

The days of trusting directories or newspapers to generate sales were over.

And that's when people started noticing us…

Baffled competitors kept asking
“why are you so busy?”

The local paper - rather than flogging us crap advertising - asked us to enter the local business awards (which we subsequently won - twice).

We even got calls to do features in The Independent newspapers’ supplement, and ITV’s 60 Minute Makeover.

Even business owners I’d never met offered to pay me to do the same for their businesses!

It was pretty crazy, but success came at a price.

In the spring of 2005 everything changed…

I broke my back in a remarkably nasty mountain biking accident.

It was a big impact that blew a vertebra halfway down my spine
(good body armour and astonishingly good luck saved me from permanent paralysis).

Now I don’t know about you, but when you’re laying flat on your back in hospital, staring at the ceiling for 2 weeks, you begin to contemplate life a little...

16 days to be precise. 16 days on your back, unable to sit up, turn over, or lift your head - just listening to the noises on the ward and getting to know every last piece of flaking ceiling paint and electrical conduit intimately.

It was on that ward of Romford's Oldchurch Hospital I realised that neither my heart, or my future, was in plumbing.

To future was sharing this super-effective marketing with other businesses - just like you. 

It's been a hell of a ride...

Web designers have been left pasty-faced and scared (ask me why on the phone)...

...a couple of businesses have been snatched from the jaws of bankruptcy...

...and a handful of people have made an awful lot of money since I've been in the marketing business.

Now it’s your turn.

You’ve probably never heard of me unless you’re a client, or you mix in very secret marketing circles… and that’s the way I liked it.

“Low key” was my middle name.

But all that’s about to change. I've spend years quietly generating massive results while ignoring conventional search marketing wisdom.

And now I'm ready to spill my guts...

Success on Adwords isn’t an accident. It has nothing to do with luck. It’s a formula - and I’m ready to share it with you.

It doesn’t matter if you’re selling bras or boilers, cleaning or caravans, training or recruitment, financial services or hypnotherapy...

...I’ll get you more customers using Google Adwords and solid, proven internet marketing tactics than anything else you can imagine.

But how do I do it? There are no "secrets" and it's all rather simple in theory. No gimmicks and only a few tricks here and there.

It's a 7 step process that builds momentum like a freight train until you’re running at maximum profit.

Sceptical? That’s a good thing.

Let me take you through each step…

"You reduced our costs by about 80% almost overnight."

Listen to the audio. Click the play button below:

"We found you on the web just over I think a year ago now, and we were having difficulty with our pay per click campaigns because we’re in a very competitive market.

And we were looking for a guru to show us the ropes in pay per click and try and save us money, as we weren’t really doing what we were trying to do to our campaigns.

We’re a completely online business so our Adwords and marketing is key to our success.

We just so happened to find you through our research and you massively changed our business model and how we went about collecting our information online.

We were wasting thousands every month on campaigns that just weren’t performing and he guaranteed us that he could turnaround our campaign within 4 weeks and double our conversion, which you did do.

"You’re part of the reason why our business stayed above water"

And you’re part of the reason why our business stayed above water through the Christmas period because we’re a young business. So we were more than happy to continue working with him up until the present day.

We gather financial information through our own website which is mymoneyadvisor.co.uk and we supply mortgage brokers and debt companies throughout the UK with information on people looking to consolidate their debt, looking to remortgage etc.

For the market, from a pay per click point of view it’s a hugely competitive one and we’re up against some of the big boys in the industry. You know, the likes of Debt Free Direct and companies like that, that have got huge marketing budgets and don’t care what their conversion are or pay per click, they just want to be out there.

"what you’ve done over the last 8 months, it’s really turned around - it’s been massively helpful ."

So we had quite a job staying up there and making money, but through what you’ve done over the last 8 months, it’s really turned around - it’s been massively helpful. And we wouldn’t have been able to keep going if it wasn’t for your information and knowledge that you’ve help us with - and running our campaigns as well.

Cost per click went up to £18 for some of the keywords we were paying for, it was a huge part of our budget every month that we were shelling out for.

You did do about 6 weeks of testing which was good and bad but at the end of it, the results showed for themselves what we’d achieved over that 6 week period, which is a relatively short period of time.

"within a couple of weeks of the testing period ending, the results went through the roof."

But within a couple of weeks of the testing period ending, the results went through the roof. Our conversions even now are 23, 24% which is incredible. And it’s not really from a massive amount of traffic, so what you’ve done is you’ve managed to really target our market and gone after the relevant keywords and the relevant people that are looking - which is what we always struggled with.

We were paying upwards of £100 - £110 per lead for certain keywords which was too much really. You designed seven or eight landing pages for the areas of business we deal with, and that just worked fantastically well. We’re still using them till this day.

We’ve even redesigned the whole website to funnily enough fit in with what you designed back in December-January time. So that’s proved how effective it is, considering we’ve now designed the whole website inline with the landing pages.

Our IVA and debt management has always been as difficult market to for us to stay in, just because it is so competitive. But that has halved from what we’re currently doing, and probably the biggest success for us in terms of how we can measure it is the remortgage campaign you ran for us.

"Our cost per lead for remortgages now is down to nearly £25 per lead, which is fantastic. It was 70 to 80 quid at one point."

You reduced our costs by about 80% almost overnight. Our cost per lead for remortgages now is down to nearly £25 per lead, which is fantastic. It was 70 to 80 quid at one point. And cost per click is still between 8 and 12 pound.

In terms of profit and our overall turnover it’s increased dramatically, especially for the remortgage side of things. We wouldn’t have been able to continue to trade really, unless our cost per click came down - because we are, as I said, completely online.

From our point of view, we can now provide leads at a good rate and at a very competitive cost which means we can now compete with larger lead companies out there, and continue to do so. We can now also replace leads if we need to because our cost per click is so much lower - which means we don’t get so stung on the bottom line, which is what we were having to do back in December-January time, and that was eating into our profits basically. So it’s had a massive effect.

"From our point of view, if you don’t know what you’re doing online, especially in the pay per click world, you can end up making yourself bankrupt if you don’t know what you’re doing."

I mean it sounds… the rationale behind pay per click is a very easy concept, but when you start getting involved and you start digging deeper, trying figure out what works best and what doesn’t, if you don’t know what you’re doing you can really get your fingers burned.

So I would definitely either manage it yourself along with somebody like yourself, George, or just completely hand everything over to you to run and just take a back seat and manage it from a budgeting point of view. That would be my advice, especially in my market!

It’s been a pleasure working with you, and I’m sure we’ll continue to do so over the coming years."

~ Graham Wareham
MyMoneyAdvisor.co.uk

....

"He’s a great guy - great bloke - very very helpful and I can’t speak highly enough of George."

Listen to the audio. Click the play button below:

"I first met George Lane in early 2009 when a friend recommended I talk to him about an Adwords project I was struggling with.

It was in a highly competitive market where people where paying up to £20 a click, so I wanted to really make sure I got this right.

"It quickly became apparent to me that George was an expert in lead generation and sales conversion."

And what George actually did for me was map out the whole of that market including competitors, top keywords and competitors landing pages, what was working, what wasn’t working for people and basically pointed me in the right direction for the whole campaign.

It was very very easy for me to set it up and know that I wasn’t going to blow through a whole load of money quickly and gave me a lot of confidence in what I was doing with that particular project.

So I’d recommend George to anybody that’s looking for help with their Adwords campaign, lead generation, sales conversion.

He’s a great guy - great bloke - very very helpful and I can’t speak highly enough of George. He’s helped me out enormously. Thanks a lot."

~Glenn Crosier
Glenn Crosier & Associates Ltd

It’s the number one reason online or offline marketing doesn’t work...

...and if your marketing efforts aren't producing the mega-profits you hoped for, this could be the reason why:

If you've tried newspaper ads, direct mail, leaflets and even pay per click advertising - but they've never really worked out for you, it's probably because your marketing basics are skewed.

The good news is it's an easy problem to fix (with a little outside perspective).

When we get started together, I make sure your marketing fundamentals are rock solid. In fact, before anything else happens, I make absolutely sure they're utterly unshakeable.

Why?

Because good online marketing simply turns up the volume of your core marketing message.

And if that’s out of step with your customers deep desires, it's like strapping a rocket booster to a broken shopping trolley: You'll end up where you don't want to be at breakneck speed.

So to get off on the right foot, you and I need to get three things straight:

	Know exactly what you’re selling. It sounds silly doesn’t it? Of course you know what you’re selling! Maybe you do, but most businesses only tell their customer a fraction of what they can actually do for them. Together you and I will thrash out every last bit of what you can do for your customers. You’ll be astonished by the list when we’re finished!
	Know who you are selling it to. Lots of businesses get this wrong and cast their net too wide - marketing to everybody and selling to nobody. I'll help you pin-point your perfect customer. We'll look inside their head to work out what makes them tick and of course, what makes them buy.
	Linking the two. This is where we blend what you sell with your customers hopes, fears, dreams & desires. It’s incredibly powerful and is at the core of all successful selling, advertising, political campaigns, and general propaganda. I have my own unique system called “Emotional Linking” that's work for every business I've tried it with - so chances are it'll work for yours too.

And that’s just step 1. There are 6 more to come…

"We went from like paying $7 a click, all the way down to spending less than a dollar a click on some of these keywords, and it’s just awesome."

Listen to the audio. Click the play button below:

"We paid as high as $7 a click to get started and the guy we were working with said he wanted us in the first position and he wanted to throw as much money as he could at it to see what stuck and what we found is the money stuck on the wall - we didn’t get any sales!

We gave Google an absolute ton of money, it was just crazy. And so when I had found out about you and you and I had out first conversation, we talked about how to start chopping down this cost, I was just totally amazed that that could even be done.

And it’s exactly what you did.

We went from like paying $7 a click, all the way down to spending less than a dollar a click on some of these keywords, and it’s just awesome. Couldn’t have done it without you, that’s for sure…

I just don’t have the time or the patience to site there and watch this kind of thing, and it’s a science unto itself. So my thought has always been if you can find somebody that plays at the stuff you struggle at, those are guys you want on your team, so I’m glad to have you on our team George."

~Malton Schexneider
EraseYourBackPain.com

Keyword research: everybody talks about it, but very few know how to do it properly.

You can't go online these days without tripping over hundreds of keyword tools... And it doesn't matter if they're free tools or paid, you can easily build gargantuan keyword lists in no time at all.

The problem is, around 96% of your piping hot, freshly mined keywords will lose you money so fast you'll think your credit card has been cloned.

Yet the other 4% will be responsible for about 64% of your sales.

So the big question is: how do you know?

Out of a sea of thousands, how do you find the top 4% that'll make you money and ditch the bottom 96% that won’t?

The old way was to bid on every keyword you (and your software) could come up with and see which keywords worked.

This “see what sticks” technique was fine in 2005 when clicks were 5-10p each and Google's rules were slack…

…but what if today you’re in a mature, competitive market where clicks are £20 each? (That’s right 20 pounds, not pence.) What do you do then?

That's exactly where I was with a client just over a year ago. The market was so ferociously competitive, you could almost hear to bullets flying overhead.

He had a budget of just £2000, which in this market bought him only 100 clicks.

So I had to unearth a handful of profitable keywords before a single penny was spent.

How did I do it?

With my programmer friends, I devised a spreadsheet that predicted winning keywords with around 75% accuracy. I can’t reveal it here, but it’s like nothing you’ve ever seen. Ever.

HINT: I showed it to the owner of one of the leading keyword research companies, and he was astonished. In fact, elements of it are now being incorporated into their latest tool.

When you and I work together, I’ll find every keyword for your market imaginable. This means using brainstorming, keyword tools, and harvesting your competitors keywords (more on that later).

This master list is fed into the "magic spreadsheet" and the money keywords are spat out the other end.

Furthermore, just to make sure the magic spreadsheet is spot on, I stake out your top keywords. Here's what I mean...

For weeks I monitor who advertises on them, any other keywords your competitors are using, their offers, their landing pages, what their average ad position is, and how long they’ve been advertising there.

It’s the closest you'll ever get to legally hacking your competitors Adwords accounts and stealing their best campaigns.

When I’m satisfied our stable of keywords contains only winners, we move on to step 3.

But before we do, you may be thinking...

“What’s stopping my competitors from spying on me and taking my  keywords?”

At the moment, absolutely nothing.

You’re wide open and anyone with the right software can see what you’re doing. And as these tools become cheaper and easily available, it’s only a matter of time before your competitors start using them.

Unless of course, I’m on your side.

Before you go live, I'll lock your website down so tightly, no known keyword spying tool will ever see your ads. As far as your competition is concerned, you're invisible.

Phew! And we’re only on step 2!

Been Google Slapped? Got poor quality scores and low click through rates?

It's probably because your Adwords campaign is about as structured as a bag of frogs.

Nobody (except those inside a very elite marketing circle) builds campaigns properly. The latest books, eBooks and seminars on Adwords are way off the mark.

And even the experts who know what you should be doing don’t teach it. Why? Because it seems like too much hard work for their students.

Of course, if you don’t know the shortcuts and hacks it is hard work.

The good news is, I do. Every one of ‘em.

Let me tell you a secret…

The key to “Great” quality scores, double digit click through rates and low cost per click can be summed up it one word:

Relevancy.

If you’ve been using and studying Adwords for a bit, you’ll know this already. But most people think it just means “themed adgroups” and stops there.

That’s so, so, wrong.

Look; try and think like Google for a second…

They want their users (that’s your prospective customers) to have a great experience on Google. That means they should find exactly what they’re looking, fast.

So as advertisers, the more you and I show searchers exactly what they want, the better Google will treat us (Oh, and you get a boat load more sales too).

To fully exploit 'weakness' in Google, I build you the most granular, anal and relevant campaigns you’ll ever see.

Every frickin’ keyword has its own adgroup for its match type (broad, phrase & exact), its own ad - and in most cases, its own landing page, as well as its own negative keywords.

(If some of that just went over your head, don't worry. I'll explain in detail when we talk.)

So by the time I’ve finished with it, your Adwords account will be so tight, is squeaks.

I call it “Super Relevancy”, and its effects are mind boggling.

Searchers convert into customers more often, because you give them exactly what they're searching for...

...and you’ll be ranking higher than your competitors but paying less for a click because you're playing Google's game to the letter.

Now imagine stacking this killer technique on top of your quiver of winning keywords and on top of your offer that pricks your prospects deepest desires… What would it do for your business?

And we’re not even half way through!

By now, you’ve matched your offer to your prospects deepest desires, reverse engineered your competitors, got the most potent keywords around...

...then built your Adwords account so Google lovingly flings its arms around it - showering you with high quality scores and cheap clicks.

But if a prospect clicks on your ad and is confronted by an awful landing page - or god forbid, your home page - all that hard work is wasted.

When your potential customer clicks on your ad, you need to do everything possible to compel them into action. It might be to fill out a form, or to buy there and then.

Whatever it is, the page they land on after your ad must grab them by the mouse and lead them into doing exactly what you want.

Of course the better the landing page, the more prospects you'll get to take action. That's why I always say...

Nothing else cranks up profits faster than a high converting landing page.

For every business I've worked with, the sales curve always shoots right up when landing pages are thrown in the mix.

In fact, when your landing pages are right, you can afford to bid way over the odds for your keywords and annihilate your competition.

Why?

Its basic maths. Let me explain with an example:

Two businesses are competing on a keyword. Advertiser A is paying £1 per click, and is converting 5% of these clicks into enquiries.

That means his cost per enquiry is £20.

Then Advertiser B arrives on the scene (this is usually one of my clients when I’m working with them). Advertiser B is paying £1.50 per click, and converting 15% of these clicks into enquiries.

So cost per enquiry is only £10. That’s 50% less than Advertiser A’s.

So what does it mean?

More sales for less money.

But that’s only half the story.

Because your conversion rate is so much higher than the nearest competitor, you can easily afford to over-bid. Your ads can show above theirs, and you'll still make more money and more sales.

So even if your competitors raise their bid prices to counter your ‘attack’, they’ll simply lose their profit margins.

(And even if they’re smart and try to reverse engineer your campaigns, they’ll find absolutely nothing. You're website is in full-stealth-lockdown-mode, remember…? No "spy tools" can touch it.)

Side note: If you’ve ever heard business people moaning that they used to do Adwords “…but I just can’t make money from it anymore”, they may be one of my client’s casualties. Heh.

So good landing pages crank up conversion rates.

That means you get more sales, and elbow out the competition as a bonus. But how’s it done?

There’s a lot to it but are the bare bones…

	Leveraging your prospects fears and desires from step one,
	Matching the page exactly to the keyword they searched for,
	Use clear and persuasive text to get the reader to act,
	Have a proven design and layout based on eye tracking studies and real world testing - so your prospects eyes naturally rest on what you want them to do.

Oh, and if you want all the juicy details, you're gonna have to hire me...

Sales are up -- but whatever you do, don't stop!

Real profit quantum leaps happen when you test like a maniac. A scientific maniac, that is - and your lab is your ads and landing pages.

Every important element of your landing page is tested against the original. Is the new version more profitable or less profitable?

If it's more profitable, the new version is the winner and I immediately set up another experiment to improve on the new winner.

If it's less profitable, the original wins and another experiment begins as I again to beat the original.

It’s a steady, scientific process. Improvements are inevitable and awesome.

Just a few rounds of tests can improve your landing page conversion rate by 100% (yes, that’s double).

So what does a 100% improvement mean in the real world? Quite a lot actually.

Here’s an example:

You’re selling a widget online for £50. You’re paying 40p a click, and 2% of people that click buy your widget. That means you pay £40 for 100 clicks and you make 2 sales.

Now let’s say I did half a dozen rounds of testing, and doubled the amount of people who bought - from 2% to 4%. Everything else, such as cost per click, has remained the same.

This means that if you paid £40 for 100 clicks just as before, you’d make 4 sales rather than 2. And you haven’t spent any more money on advertising.

That’s the power of testing, and I’ll unleash it on your campaigns.

When I hit “go” on your new campaigns, the magic doesn’t stop.

The first month is absolutely critical, and I’m there pouring over click through rate, impressions, which keywords are converting, which ads are winning and much more...

Like most other things we’ve talked about so far, I have my own unique way of doing things, learned not from books, but from the coalface.

In these 4 weeks I split test your ads to maximise your conversion rate and your CTR while your lowering cost per click...

...I’ll frantically monitor your actual search queries and add negative keywords to shut out irrelevant traffic and tyre-kickers...

...I'll expand your keyword list by adding long-tail high converting keywords that are coming in and making sales.

And bidding? Well, that’s another system of mine.

I monitor and adjust bid price based on your maximum CPA (that’s cost per action). For example, if your target cost-per-sale was £2, I’d adjust cost per click to keep it at £2 or under.

So what happens after 4 weeks? Do I abandon you?

Not quite. But unless you’re a very special case, I won’t manage your campaigns on a month by month basis either.

Why? A few reasons:

	When I set up a campaign, everything is so tightly built, it doesn’t need the intense monitoring and “peel and stick” like some people teach. Structurally, the work is done.
	After 1 month of testing, you’ll have some excellent ads - and although it’s a good idea to keep split testing them - 80% of the improvements will already been made in the first 4 weeks (in most cases).
	I don’t believe in charging people for things they could easily do themselves (or pay a trained member of staff to do).
	Once you’ve been trained by me, monitoring and managing your campaigns is actually quite easy and fun. As the business owner, you’ll always have more interest in keeping your campaigns in order than even the most enthusiastic professional - and it shows. I’d rather pass the reins back over to you as soon as I can.

Which leads me onto…

When your 4 week testing and tweaking is over, I pass the baton over to you and your company.

I believe business owners, with the right training, make better Adwords managers than any professional.

I know that if you've read this far, you have a passionate and do-whatever-it-takes attitude that an outsider simply cannot replicate.

So rather than billing you every month for relatively simple maintenance tasks, I train you or your staff to do it yourself.

Because your account will be so well set up, management and maintenance will be minimal, and reasonably simple. (If you know how to use a spreadsheet, you’re already half way there!)

I give you the full “how-to” of Adwords management.

I’ll schedule all the reports you need to look at weekly and monthly, as well as what to do with the information.

You’ll even get screen capture videos for everything you need to do, so if you forget anything, just put the video on. It’s like looking over my shoulder.

And just to make sure you’re managing ok, I’ll throw in 3 one hour follow up calls 1 month, 3 months and 6 months after we handover.

I’ll dive into your campaign and make sure everything’s ship shape, answer your questions and point you in the right direction.

On top of that, you’ll get two “Emergency Coupons”. These are for when you panic and don’t know what to do (we've all done it).

Maybe a keyword has been disabled, an ad’s been disapproved, or conversion rate is dropping… (All highly unlikely if I’ve built the account) or something else entirely…?

Whatever the problem, you’ll have a direct number to get me on. No receptionist - you’ll get straight through to me.

Wherever I am, and whatever I’m doing, I’ll take your call (or return it damn fast) then talk through and fix your problem there and then.

How many Adwords experts would do that?

And that’s where many “Adwords consultants” fall down.

They don’t know enough about marketing in general to make Adwords really fly.

	The real basics of knowing the product, prospect and offer elude them.
	They don’t know how to build a high converting landing page...
	Or how to test it to make it even better,
	Or how to push your prospects emotional hot buttons,
	Or create a super tight, granular account (believe me, I’ve seen some competitors accounts - not pretty)
	And they almost certainly don’t know the evil “black hat” techniques, let alone can defend you against them…

…but they’ve still got the cheek to charge a monthly fee for “management”.

But I can’t blame them. Their intentions are good and they don’t know any better.

You see, most Adwords agencies start in the search engine optimisation or web design business, then drift into Adwords - thinking it’s a similar beast.

How wrong they are.

Adwords is like the online version of direct mail. Because you pay for clicks, the clicks have to make you money - fast.

Unlike “free” traffic from search engine optimisation, you can’t afford to faff about with fanciful, gimmicky design, dull copy, and sloppy offers.

It simply doesn’t cut it on Adwords - and if you’re in a reasonably competitive market, you’ll get eaten alive within a week.

No. To make Adwords work, you need a battle scarred salesman on your side. Not a computer whiz-kid or a whimsical designer.

You need someone who has owned businesses, and knows how damn tough it can be out there sometimes.

You need someone who’s sold and closed deals face to face, on the phone (yep, that’s cold calling as well), in print, and online.

Someone who knows how to turn a profit for your business, not just play with clicks.

Someone like me.

Want to know how much hiring me would cost…?

I thought you might.

Remember my client in the video that’s on for £1.2M this year?

How much would you pay for a sales lift like that?
(They’re on for net profits of around £360,000 this year by the way)

Even if I charged 10% of what they cleared, they’d still have a fantastic boost of £324,000.

The big name Adwords guys wouldn’t even blink at those rates for a project.

But I’m still ‘underground’ and not charging anything like that...yet.

In fact, I don’t cost you anything.

I make you money.

Sceptical? Let me prove it to you.

I want you to put me to the test, so I’m going to shamelessly bribe you into taking action now, by knocking 75% off the price of my Tactical Mapping session.

Your Tactical Map is a detailed view of where you are now, where you want to go, and a blueprint of exactly how to get there.

Here’s how it works:

Before we talk, I want to know everything about what you sell, your market, what’s working and what isn’t.

Then we’ll get on the phone for a 60 minute full-tilt consulting session. This isn’t a thinly veiled sales pitch. You’ll get amazing value including:

	A complete review of your Adwords account. This is where the rubber meets the road. I’ll give you tip after tip after tip to knock your campaigns into shape.
	One trick that can save you thousands: I’ll show you the simple weekly Adwords report to run that slashes costs by 20%, but keeps your clicks solid.
	Lower cost per click & maximise profits: I’ll check your campaigns structure and make sure it’s optimised for maximum Google Love, minimum cost per click and maximum profits.
	Kill those insidious, profit-stealing keywords: We’ll look at your best and worst performing keywords, and fix them there and then on the call.
	Small changes, big profits: I’ll identify points of leverage in your account where the smallest tweaks will create massive gains.
	Grab the low hanging fruit: I’ll even make suggestions of where you can expand your keywords list with cheap, long-tail phrases to boost your ROI.
	Learn the secrets of great Adwords ads: You and I will look over your best and worst ads. I’ll give you ideas for new ads to test, and show you how to test ads properly.
	Crank up conversion rates and watch profits jump: Together we’ll take a look at your landing pages and conversion process. I’ll give you rapid fire suggestions from my proven profit boosting strategies.
	Plug your website leaks to fill your bank account fast: Next up is your stats and analytics. I’ll identify where your prospects are sticking in your sales process. Fixing these “red flag” pages is sometimes enough to turn a business around.

And that’s just the first half!

Next you and I will talk about your biggest marketing challenges.

I’ll give you practical answers that you can start using immediately - not just fluff or theory.

At the end of the call we’ll plan your next action steps, ready to put in your Tactical Map.

After your session, if you choose to retain my services to help you take these next steps, we can talk about moving forward.

But even if you don’t, you’ll have a personalised blueprint of how to get more online sales, fast.

Now if this all sounds like information overload, don’t worry. I’ve got you covered.

Our call together is digitally recorded and emailed to you 48 ours after your Tactical Mapping Session. So don’t worry about taking notes or missing anything. Just enjoy the call!

Now because you and I haven't met or even spoken on the phone yet, you may be worried if time together will benefit you or your business.

That's perfectly natural. In fact, I'd probably be thinking the same if I were in your shoes right now.

That's why I want to be totally upfront with you and remove all your risk with a double guarantee.

Here's how it works...

“So how much does it cost George?”

For a session like this, my usual fee is £180.

But today, because I want you to put me to the test, you can get your Tactical Map for a whopping 75% less than clients usually pay.

You’ll get your full Tactical Map (value: £180) and the undivided attention of a million pound Adwords marketer for just £45, totally risk free.

Here’s what to do next:

It’s dead simple…

STEP #1: Hit the “Buy Now” button below. Payments are handled through PayPal.

(If you don't have a PayPal account, look for these lines on the order page:"Don't have a PayPal account? Use your credit card or bank account. Continue.")

STEP #2: When you’ve paid, you’ll be taken to registration page where you tell me about your business, your customers, your market and your goals.

STEP #3: You’ll get an email receipt for your payment, and an email confirming I’ve got your details ok.

STEP #4: Within 48 hours, you’ll get a telephone call or an email from me or an assistant confirming a convenient day and time for your session.

STEP #5: On the agreed date and time, I’ll call you, we’ll get comfortable, then I’ll hit ‘record’ and get we’ll cracking.

That's a 60 minute foot-to-the-floor, one-on-one telephone consultation with the same guy who:

	Lifted sales by 35% for a go kart track in Essex within the first quarter of working with them.
	Boosted enquiries by 428.5% for a training company in London.
	Crushed cost per lead from £130.53 to £40.40 in 8 weeks in one of the most competitive markets on the internet (Debt management & IVA leads).
	Sliced cost per click by 65% without losing traffic, for a private medical practice.

And in just one hour will help you to:

	Ratchet up your sales. Generate qualified and interested visitors to your website (not just time wasters).
	Make more money from your traffic. Turn more of your website's visitors into paying customers.
	Stop wasting money and pay less for a click while wiping out wastage.
	Maintain a secure, comfortable lead over the pack. Leave your competition in the dust, scratching their head - wondering how you got so successful so quickly.

Remember… I’m taking all the risk here. You’ll get all my customer-getting insights laser focused on your business for one hour, for 75% less than my standard fees.

And if you don’t think this avalanche of tips and tactics is worth at least 10 times what you’ve paid, let me know and I’ll give you a full refund.

Now if you've read this far, you’ll know by now if working with me is right for you or not. You’ll know it in your gut.

If it doesn’t feel right, that’s fine - I wish you all the best.

But if you instinctively know that having me fight in your corner will give your business the boost you’ve been looking for, I suggest you act now.

Best wishes,

George Lane.

PS: I almost forgot, and I think it’s only fair you should know this…

I tend to stick my head up, grab a few exclusive clients, then go “off the radar” again and focus on making them obscene amounts of money.

7 months ago, I advertised for new clients and after just 4 weeks, I pulled down the ads and the offer then disappeared for 6 months.

Why did I do this?

I don’t like to over-book and under-deliver. When I have a handful of core clients, I cut off all newcomers and focus on the chosen few.

So now I’m advertising again, I know the same thing is going to happen.

My new group of clients will hit maximum and I will pull this offer, just like before -- and I probably won’t be available again for a very long time.

So if this sounds like a good fit, you must hurry, or risk losing out.