Privacy Policy

1. Who we are

Lane Consultancy is a sole trader business operated by George Lane, based in Kent, UK. You can contact us with any privacy-related questions at george@laneconsultancy.com.

2. Data we collect

Information you give us

When you submit the “Get Started” form or contact form on this site, we collect the information you enter — typically your name, email address, phone number, business name, trade type, and location. This form is powered by Tally, a third-party form provider.

When you book a call, you will be redirected to Cal.com, which collects your name, email, and any notes you provide. Cal.com's own privacy policy governs that data.

Information we collect automatically

We use Google Analytics to understand how visitors use this site. Google Analytics collects anonymous usage data such as pages viewed, time on site, device type, and approximate location. This data is aggregated and does not personally identify you. You can opt out using the Google Analytics opt-out browser add-on.

We may also use the Facebook Pixel to measure the effectiveness of our advertising. This tracks certain actions taken on our site and may link them to your Facebook account if you are logged in. You can manage Facebook ad preferences in your Facebook account settings.

3. How we use your data

We use the personal information you submit to:

• Respond to your inquiry and build your free prototype website
• Manage your subscription and provide ongoing website services
• Send service-related communications (updates, invoices, change requests)
• Improve the quality of our service based on your feedback

We do not sell your personal data to third parties. We do not use your data for unsolicited marketing without your consent.

4. Cookies

This website uses cookies — small text files stored on your device — to make the site work properly and to help us understand how it is used. The cookies we use include:

• Essential cookies: Required for the site to function. Cannot be disabled.
• Analytics cookies (Google Analytics): Help us understand visitor behaviour anonymously.
• Advertising cookies (Facebook Pixel): Used to measure ad effectiveness. You can opt out via your Facebook ad settings.

You can control cookies through your browser settings. Note that disabling some cookies may affect site functionality.

5. Third-party services

We use the following third-party services which may process your data:

• Tally — form submissions (tally.so)
• Cal.com — call booking (cal.com)
• Google Analytics — website analytics (google.com)
• Facebook Pixel — advertising analytics (meta.com)
• Vercel — website hosting (vercel.com)

Each of these services has its own privacy policy. We encourage you to review them if you have concerns about how they handle your data.

6. Data retention

We retain inquiry data for as long as is necessary to respond to and manage your request. If you become a client, we retain your data for the duration of our working relationship and for a reasonable period afterwards for accounting and legal purposes. You can request deletion of your data at any time by contacting us.

7. Your rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (“right to be forgotten”)
• Object to or restrict certain types of processing
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, email george@laneconsultancy.com. We will respond within 30 days.

8. Security

We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. Our site is served over HTTPS and hosted on Vercel's secure infrastructure.

9. Changes to this policy

We may update this policy from time to time. When we do, we will update the “last updated” date at the top of this page. Continued use of this site after any changes constitutes acceptance of the updated policy.

10. Contact

For any questions about this privacy policy or how we handle your data, contact us at:

George Lane — Lane Consultancy