Lane Consultancy
Websites for Paving Contractors

Custom websites for paving contractors from $49/month

Custom websites for paving contractors that help you show up in the right searches, build trust quickly, and turn more high-intent visitors into enquiries. Free prototype first, then plans from $49/month with no setup fee or contract.

No setup fee. No contract. See your prototype before you commit.

George Lane

George Lane

Building websites since 2007

Professional paving contractor at work
Custom-built — not a template
Building websites since 2007
SEO built in from day one
No setup fee. No minimum term.
The Real Problem

Why most paving contractors miss the calls they should be getting

Your completed driveways aren't on display

A cracked, oil-stained tarmac driveway next to the same plot laid in pattern-imprinted concrete or resin-bound gravel — that image closes the sale before you've said a word. Without those photos online, you're asking customers to take your word for the quality of your work.

Resin and specialist surface searches miss you

'Resin driveway [area]', 'pattern imprinting near me', 'marshalls driveway [town]' — specific surface searches are where the most motivated customers come from. Without dedicated pages for each type, those searches go to whoever has them.

Suds regulations and drainage aren't explained

Planning requirements for permeable driveways, SUDS regulations, permitted development — customers who discover these requirements during their research often feel confused and go with the paving company that explains it clearly.

What Changes

A website that converts when it matters most

Before-and-after driveway gallery

Block paving, resin bound, tarmac, pattern imprinting, Indian sandstone — completed driveway photos that show the transformation and your quality standard.

Rank for every surface type and area

Block paving, resin driveways, tarmac, pattern imprinting, permeable paving — dedicated pages for every surface type and every town you cover.

Planning and SUDS information as a trust builder

Clear explanation of planning requirements, drainage regulations, and what's covered under permitted development — the kind of helpful information that makes customers choose an expert over a cowboy.

Reviews that include driveway photos

Reviews paired with before-and-after photos of completed driveways are your most persuasive testimonials. The visual transformation makes the review credible.

Pricing

One flat fee. Everything included.

No setup fees, no hidden charges, no confusing add-ons. A website designed around your business that starts generating inquiries from day one.

Starter

$49/month

A proper website that works — without the big agency price tag.

  • Custom-built website (not a template)
  • Mobile-first design
  • 5 service pages
  • 5 local area pages
  • On-page SEO on every page
  • Google Business Profile setup
  • Live Google reviews on your site
  • Analytics dashboard
  • Email support

Growth

$199/month

For tradespeople who want to own their local market.

  • Everything in Starter
  • 150 local SEO pages (service + area matrix)
  • Instant lead alert notifications
  • 2 blog posts per month
  • 4 Google Business Profile posts per month
  • Review automation — collect reviews on autopilot
  • Priority support
  • Monthly performance report
Common Questions

Questions paving contractors ask me

Not sure if your website is getting you calls?

Download the free checklist — 7 things your trade website needs to show up on Google. Written by a tradesman, not a marketing agency.

Your next job is being searched for right now.

I'll build you a prototype of your paving contractor website — no charge, no obligation. If you like it, we go from there. Fill in a short form and I'll have something for you within a few days.

No setup fee. No contract. Cancel anytime.